Watch the MGMA Insights podcast on YouTube: https://youtu.be/24pqow9qino?si=8cCaJ4j6soG2MGMj

Kevin W. Barron on the MGMA Insights Podcast — Key Takeaways

  • Rates aren't the whole story. Negotiation success gets measured by rate increases, but operational clauses — prior auth, medical necessity definitions, documentation standards — quietly erode reimbursement over time. "It may take months to negotiate a contract, but years to live through what you negotiated."

  • Integration over silos. At University Health, contracting, auditing, and contract management all sit inside the revenue cycle — an uncommon structure that keeps the team accountable for outcomes, not just terms.

  • Negotiation is relationship management. Know your deal-breakers, but make sure the other side gets some wins too. With payer consolidation and thin staffing, reaching the right person takes texts, calls, emails, and LinkedIn — whatever works.

  • The real leaks happen post-signature. As University Health's medical group has grown toward 900 providers across more specialties, operational complexity — not the negotiated rate — is where revenue quietly slips away.

  • Underpayments are harder to catch than denials. Shifting fee schedules (CMS-driven or payer-driven) create variances that require constant reconciliation against what's built into Epic's Resolute Billing System.

  • AI is already changing the work. What used to take 5 hours to redline an 80-page contract now takes 2–3 minutes with AI tools — but human expertise is still essential to interpret and validate what the AI produces.

  • Purpose drives the day-to-day. "Our whole goal is to make the mission sustainable — we want to be here 50 years from now." A visible reminder on his desk: "This is my why."

Resources

Media Attribution

This podcast episode is © MGMA. This content is owned by the Medical Group Management Association (MGMA) and is shared here for discussion purposes only. All rights remain with MGMA.